With the booming economy of China and ever-changing of the creative industry, creative design has been showing more and more importance in every aspects in the economy development. The creative economy is adding fresh energy to the development of China’s new economy. It is creative design talents that form the productivity of the creative industry. It is designers who support the future of China’s creative design industry. Against the financial crisis, the Central Committee raised to “keep growing, promote developing, for the people's livelihood”. Facing the strategic opportunity of developing a creative country, how could China train creative design talents according to the development of the industry? It is an austere challenge that we are encountering. The growth of a designer is involved in school-education and enterprise development. The schools of creative design are cradles of designers, while design enterprises are the accelerators for the growth of designers. The development of enterprises helps designers go ahead. Hence, the training of designers is a common obligation of both design schools and design enterprises.

But with the ever-increase in student-recruiting by specialties related to art design within colleges, each year more than 100,000 students graduate from “art design” specialty within nearly 2000 colleges around the country and step into society. When those students stepped out the door of colleges, they found it was hard to enter the door of enterprises. Along with the creasing influence imposed by the global finance crisis on China’s economy, the situation of university-graduates’ employment seems even worse.

What should it be like during the growth of a designer? And what kind of role should colleges and enterprises play during the growth of a designer?

What kind of design specialty from which the students tend to be welcomed by enterprises?
What kind of design talents do enterprises need?
What blocks the communications between design colleges and enterprises?
How should design colleges and enterprises communicate?
How could enterprises take part in the producing-training-researching combination and training-in-practice?
What kind of social responsibilities should enterprises take in the training of design talents?
How should we look on the relation between designers’ training and enterprises’ development?
What could an excellent designer or a designer’s team benefit enterprises?

Along with the great development of China’s creative industry which is under the background of the global economic crisis, together in the circumstance of the hard situation of college-graduates’ employment,  “ China Design Education & Enterprise Development Summit” hopes to discuss the opportunities and challenges we face with people from every aspects of design industry. We expect to build a platform that schools of design, enterprises and designers could communicate effectively. We wish to clarify the thoughts to settle the problems by talking and listening from every aspects and viewpoints. In the meanwhile, we hope the summit provide references to the training of China’s creative design talents.

a. The forum’s name:
“China Design Education & Enterprise Development Summit”

b. Hosts:
China Guanghua Science and Technology Fund
VisionUnion
Co-Hosts:
China Industrial Design Association
China Fashion & Color Association
Beijing Industrial Design Promotion Organization
Organizers:
Beijing Pioneer Vision Culture Development Co., Ltd.

c. Topics of speeches during the forum:
Talent-training system in the interactive-advertising industry;
Train original-creative talents, promote the development of national brands;
The practice of studio-mechanism and multi-culture in designer’s training;
The importance of the combination of producing-training-researching and training-in-practice in the talent-training in vehicle-design;
The way designers carve out;
How enterprises take part in the talent-training in design colleges;
The development of design-enterprises and talent-training in Shenzhen;
How designers grow in global enterprises;
Designer training under globalization;
Talent-training system in Landor;
The difference of talent-training from the viewpoint of …

d. Attendee:
Experts in practice-education, professors and education-supervisors from schools of arts and art specialties in universities around the country.

e. Date and venue:
Time: July 25-27, 2009
July 25, Saturday, a.m., registration; p.m., forum speeches and discussions;
July 26, Sunday, forum speeches;
July 27, Monday, visits and researches, the closing ceremony.
Venue: Beijing Jiuhua Village

f. Supporting Media:
Plane Media:
Art & Design, Computer Arts, CGM, CGW，Packaging & Design;
Web Media:
Arting365, BlueIdea，CHINAUI，Flash8，5d，Chinaddu.

g. Key Activities(See Agenda for details):
1. Opening ceremony;
2. Seminar by famous specialists from home and abroad;
3. Dialogue and discussion with famous specialists from home and abroad;
4. Attendee’s discussion:

5. Visiting Beijing 798 Art Zone and Lenovo Creative Design Center.

Guests who will attend dialogues:
Xiao Yong      Professor & Director of 7th Studio of School of Design, Central Academy of Fine Arts
Hang Jian      Professor & Assistantdean, Academy of Arts & Design of Tsinghua University    
Yan Yang      Professor, Academy of Arts & Design of Tsinghua University   
Tong Huiming       Chairman of School of Design, Guangzhou Academy of Fine Arts
Wang Xueqing      Deputy Chairman of School of Design, China Academy of Art
Kumo Chiu      General Manager of Idea Dao Industrial Design Co. , Former Design Director of Motorola Asia
CarlLiu   Famous Designer
Guo Chunning      CEO & Art Director, AICI
Feng Zhifeng    Vice Chairman, Shenzhen Graphic Design Association
Cai Niangui      Director, Changhong Industrial Design Department of Design Center
Jordan Hsueh     Euro RSCG

 

Guests who will address at the forum：
Andy Keene Creative Director,Landor Associates
Richard Kelly      Managing Director of IDEO Asia Pacific
Pan Qiye      User Interface Manager, Motorola Consumer eXperience Design
Chen Qunyi     Design Director, IAT (China) Auto Technology Co., Ltd.,
Xiao Yong      Vice Professor & Director of 7th Studio of School of Design, Central Academy of Fine Arts
Yan Yang      Professor, Academy of Arts & Design of Tsinghua University   
Xie Jianjun   Initiator & Design Director, Dongdao Design
Kumo Chiu      General Manager of Idea Dao Industry Design Co. , Former Design Director of Motorola Asia
Feng Zhifeng    Vice Chairman, Shenzhen Graphic Design Association
Zhang Hailong Design Director, Baidu.com